“ERB Manpower Developer Award Scheme” Advertisement at MTR Stations
In order to further promoting the brand of Manpower Developer (MD) and encourage participation of more organisations in the Scheme, the ERB and 5 MDs jointly launched a pioneer advertising campaign at MTR stations. Participating MDs included the Bank of China (Hong Kong) Ltd, Chun Wo Development Holdings Limited, Langham Hotels International, McDonald’s Restaurants (Hong Kong) Ltd., and sanofi-aventis Hong Kong Limited.
The MD series of advertisement featured the participation of senior management and employees, with highlights of their vision on manpower training and development, while the ERB series of advertisement highlighted the features of the Scheme and encouraged organisations to apply. The panels were displayed at 46 MTR stations starting from 10 September 2011 for 3 consecutive weeks.