SME Taster Course

SME Taster Course

To motivate SMEs to improve their human resources quality on a continuous basis, the Employees Retraining Board (ERB) organises the "SME Taster Course" for SME employers and employees to obtain first-hand experience on feature Skills Upgrading Courses and Generic Skills Courses of the ERB.

Previous Activities

Date	Course Title (Link in Chinese only)	Co-organiser	Speaker	Content
24/02/2021	“Risk Management in Electronic Payment”	Support and Consultation Centre for SMEs of the Trade and Industry Department	Ms. Harriet LEE, registered trainer of the ERB	different kinds of electronic payment tools; different types of payment frauds and how to avoid these frauds; and rights and responsibilities of the frontline personnel.
02/11/2020	“Exploring E-Commerce opportunities in the Greater Bay Area”	Support and Consultation Centre for SMEs of the Trade and Industry Department	Dr. Kanny CHIU, registered trainer of the ERB	characteristics of E-Commerce; importance of E-Commerce for the growth of SMEs; and how SMEs can develop effective marketing strategies to promote their business in the Greater Bay Area with common online platforms in the Mainland.
23/09/2019	“The Power of O2O Marketing”	Support and Consultation Centre for SMEs of the Trade and Industry Department	Dr. Kanny CHIU, registered trainer of the ERB	rising popularity of O2O Marketing; changes and points to note when using this marketing tool; and how O2O Marketing generate revenue to a corporation with real life examples.
02/08/2019	“Shop Operation and Service Quality Enhancement”	HKTDC SME Centre	Ms. Shirley Chau, registered trainer of the ERB,	development trend of retail industry; new standard of shop operation and ways to provide quality customer service; and sharing of experience in handling customer complaints.
15/05/2019	“Resolve the Enterprises Problems Efficiently”	HKTDC SME Centre	Dr. Michael Tai, registered trainer of the ERB	common problems in the operation of SME; and how to use the effective analytical tools to enhance problem solving skill for meeting future challenges.
07/03/2019	“Formula on Brand Building”	Support and Consultation Centre for SMEs of the Trade and Industry Department	Mr. Kenny Wong, registered trainer of the ERB	concepts and importance of brand building; brand management strategies and skills; and sharing of successful cases.
02/11/2018	“Effective Online Marketing Strategy”	SME One of Hong Kong Productivity Council	Dr. Kanny Chiu, registered trainer of the ERB	different marketing channels and functions of the existing social media platforms; online marketing strategy and skill enabling expansion of customer base and enhancing performance.
30/01/2018	“Enhancing Operation Efficiency and Customer Service of Shops”	Support and Consultation Centre for SMEs of the Trade and Industry Department	Ms. Shirley Chau, registered trainer of the ERB	development trend of retail industry and methods on enhancing shop operation efficiency and service quality; and sharing of experiences in handling customer complaints.
13/10/2017	“Knowledge on Promotion in New Media for Retail Industry	SME One of Hong Kong Productivity Council	Mr. Troy Wong, registered trainer of the ERB	features and application tips of different new media promotion tools; and how to apply new media to assist brand building and to enhance promotion efficiency.

Enquiry

Tel: (852) 3129 1286 (Ms. LI) or (852) 3129 1187 (Ms. WAN)