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SME Taster Course

To motivate SMEs to improve their human resources quality on a continuous basis, the Employees Retraining Board (ERB) organises the "SME Taster Course" for SME employers and employees to obtain first-hand experience on feature Skills Upgrading Courses and Generic Skills Courses of the ERB. 

 

Previous Activities

Date

Course Title

(Link in Chinese only)

Co-organiser

Speaker

Content

24/02/2021

“Risk Management in Electronic Payment”

Support and Consultation Centre for SMEs of the Trade and Industry Department

Ms. Harriet LEE, registered trainer of the ERB

  • different kinds of electronic payment tools;   
  • different types of payment frauds and how to   avoid these frauds; and

  • rights and responsibilities of the frontline personnel.

02/11/2020

“Exploring E-Commerce opportunities in the Greater Bay Area”

Support and Consultation Centre for SMEs of the Trade and Industry Department

Dr. Kanny CHIU, registered trainer of the ERB

  • characteristics of E-Commerce;
  • importance of E-Commerce for the growth of SMEs; and

  • how SMEs can develop effective marketing strategies to promote their business in the Greater Bay Area with common online platforms in the Mainland.

23/09/2019

“The Power of O2O Marketing”

Support and Consultation Centre for SMEs of the Trade and Industry Department

Dr. Kanny CHIU, registered trainer of the ERB

  • rising popularity of O2O Marketing;
  • changes and points to note when using this marketing tool; and
  • how O2O Marketing generate revenue to a corporation with real life examples.

02/08/2019

“Shop Operation and Service Quality Enhancement”

HKTDC SME Centre

Ms. Shirley Chau, registered trainer of the ERB,

  • development trend of retail industry;
  • new standard of shop operation and ways to provide quality customer service; and
  • sharing of experience in handling customer complaints.

 15/05/2019

“Resolve the Enterprises Problems Efficiently”

HKTDC SME Centre

Dr. Michael Tai, registered trainer of the ERB

  • common problems in the operation of SME; and
  • how to use the effective analytical tools to enhance problem solving skill for meeting future challenges.

 07/03/2019

“Formula on Brand Building”

Support and Consultation Centre for SMEs of the Trade and Industry Department

Mr. Kenny Wong, registered trainer of the ERB

  • concepts and importance of brand building;
  • brand management strategies and skills; and
  • sharing of successful cases.

 02/11/2018

“Effective Online Marketing Strategy”

SME One of Hong Kong Productivity Council

Dr. Kanny Chiu, registered trainer of the ERB

  • different marketing channels and functions of the existing social media platforms;
  • online marketing strategy and skill enabling expansion of customer base and enhancing performance.

 30/01/2018

“Enhancing Operation Efficiency and Customer Service of Shops”

Support and Consultation Centre for SMEs of the Trade and Industry Department

Ms. Shirley Chau, registered trainer of the ERB

  • development trend of retail industry and methods on enhancing shop operation efficiency and service quality; and
  • sharing of experiences in handling customer complaints.

 13/10/2017

“Knowledge on Promotion in New Media for Retail Industry

SME One of Hong Kong Productivity Council

Mr. Troy Wong, registered trainer of the ERB

  • features and application tips of different new media promotion tools; and
  • how to apply new media to assist brand building and to enhance promotion efficiency.

 

Enquiry

Tel: (852) 3129 1286 (Ms. LI) or (852) 3129 1187 (Ms. WAN)